Every once in a while, I get the chance to digital-interview a fellow professional who is turning their passion into something more than a hobby. That doesn’t necessarily mean they’re making a living pursuing their passion–but in this case, it does!
Sam is my cousin (how did I get so lucky as to have so many kick-ass chicks in my life?!) She’s also the founder and CEO of Logic Department. Read on to learn more about Sam, her company, and (perhaps most importantly) how she turned her ah-ha moment into a thriving business. Maybe your own ah-ha moment is within Sam’s answers, below 🙂
Tell us a little about yourself and your business!
I’m the founder and CEO of Logic Department – a consultancy that improves the findability of content on websites, intranets, databases, content management systems, etc. We help companies improve efficiency and reduce frustrations for their employees and customers/visitors. If you’ve ever used a website and thought “I know this site should have this information, but I just can’t find what I need!”, we help with that.
How did you get into this area of work?
I worked for a few years as a ‘whatever you need’ freelancer, mostly picking up administrative and transcription work, piecing it all together for my first couple years in New York City. In the midst of that work, I decided to go back to school for an information and library science degree, thinking I would get into the world of business librarianship – it felt like the “adult” extension of the work I did as a page in my college library. When I got into school, I took a course early on where we read Don Norman’s book The Design of Everyday Things. The key takeaway of that book is that things that are hard or frustrating to use are the fault of the design of that thing, not your fault as the person interacting with it. My mind was blown. It reversed years of me thinking that I was dumb, and put that blame where it belonged: on the door/website/whatever I was using. I wanted to reduce the amount of people that are feeling dumb when it’s not at all their fault. I wanted to reduce frustrations where they could easily be reduced.
What made you decide to take your passion to the next level (i.e. become a professional)? Has it been easy? Hard? Different than you expected?
I was homeschooled through elementary school, so freelancing and being independent wasn’t a huge jump for me, emotionally. That part came naturally (to the detriment of my income for some years), but I know it can be a big jump for others. The leap I took into the one full-time job I’ve had felt much more extreme to me than the leap back into independence, and I think I’m fortunate to have that confidence in the unknown. That being said, it was a ton of work and actually has gotten harder the longer I’ve done it and as I’ve moved into growing a business. I somehow thought that if I worked really hard at the beginning it would start to get easier, but the learning and different hurdles continue all the time. As soon as I feel I’ve figured one thing out another pops up!
How do you gauge your success?